New Report & Video

Apple's commitment to the environment starts from the ground up. We strive to create not only the best products in the world, but the best products for the world. And over the past year, we've made significant progress through projects that focus on renewable energy and forest preservation.

Along with it’s annual responsibility report Apple today released a new video that showcases all the effort Apple is putting towards helping or reducing the impact on the environment.

Apple’s 2015 Environmental Responsibility Report, covering fiscal year 2014, highlights the progress we’ve made. We have set three priorities where we believe Apple can make the most impact:
• Reduce our impact on climate change by using renewable energy sources and driving energy efficiency in our products.
• Conserve precious resources so we all can thrive.
• Pioneer the use of greener materials in our products and processes.
This report details how we are approaching each of these priorities and highlights some of our key accomplishments to date.

See Full Apple Annual Responsibility Report Here

Personal Opinion

For many all this thing Apple do are just marketing stunts for other are a waste of resources. But for me this are the things that make me feel good about my Apple devices. I rather spent my money on products from a company that not only put so much effort on its products but also on the way they are made and how they are made.

I am really happy at Apples environmental efforts and will like to see more of this not only from Apple (and Google) but from all business and government agencies.